VISUAL IDENTITY
Iowa State University Cidery
The Iowa State University Cidery is a collaborative educational initiative that combines hands-on learning with agricultural and fermentation science. The Cidery engages students in every stage of cider production, from orchard to can, providing practical experiences that bridge education with real-world application. THE APPROACH: Create a refined visual system that reflects the innovation and educational foundation of the Iowa State University Cidery, while honoring the classic agricultural roots of craft cider-making. THE SOLUTION: An intentional identity system balancing notable Iowa State University symbols with fresh illustrations and a muted color palette, reflecting the brand’s authentic, educational, and hands-on approach to cider-making. AWARDS: GDUSA American Package Design Awards; Winner UCDA Annual Design Awards; Silver Graphis New Talent Awards; Honorable Mention Graphic Design Week Competition; Best in Show ADAI Annual Design Exhibition; Award of Excellence (Identity Mark) ADAI Annual Design Exhibition; Award of Excellence (Sales Promotion & Packaging)
Fall 2024 - Fall 2025
