Iowa State University Brew Lab

The Iowa State University Brew Lab produces exceptional and innovative craft beers while providing students with hands-on educational experiences through every stage of the brewing process. This initiative blends education, research, and outreach to advance the art and science of brewing and prepares students for meaningful roles in the craft beer industry. THE APPROACH: Develop a cohesive visual system that reflects Iowa State University’s innovative spirit while capturing the high-quality, student-driven nature of The Brew Lab and its focus on experiential learning through craft beer making. THE SOLUTION: A bold identity system that leans into notable Iowa State University elements while balancing custom beer-inspired motifs, resulting in a fresh and innovative collegiate approach to craft beer branding. AWARDS: UCDA Annual Design Awards; Gold GDUSA American Package Design Awards; Winner