Clover
Clover is a ready-to-drink wine spritz brand repositioning wine for younger generations through strategic design, packaging, and storytelling. Addressing declining wine consumption among Gen Z, the project bridges traditional wine and the ready-to-drink market by offering a light, cocktail-style experience in both cans and shareable bottles. With an emphasis on convenience, fruity flavor profiles, and approachable design, Clover challenges the perception of wine as complex or exclusive, reimagining it as an accessible, social beverage that aligns with the preferences and lifestyles of Gen Z consumers.
Spring 2026
